McGowan Professional Corporation Video

McGowan CPA

The Project

Kristen at McGowan Professional Corporation (MPCA) approached Bardsbridge Marketing to create a compelling branding video for their digital marketing efforts across various online platforms. The goal was to showcase MPCA as a friendly accounting and financial firm dedicated to alleviating stress for business owners, allowing them to focus on their core activities.

  • I engaged Narra Studios to assist in executing the project.

  • Script writing to convey MPCA’s unique value proposition.

  • Storyboarding to visualize the narrative and flow of the video.

  • Talent and location scouting to find the perfect setting and people to feature.

  • Producing and logistics management to ensure a seamless filming process.

  • Edit review and coordination with the editing team to refine the video.

  • Final delivery with a comprehensive plan for implementation across digital channels.

Behind The Scenes

Our approach aimed to move beyond the conventional “talking head” format, opting for a narrative that succinctly captured MPCA’s dedication to client satisfaction and professional excellence. We meticulously planned every aspect, from script development to post-production, ensuring the video aligned with MPCA’s brand identity and messaging.

Final Project

The completed branding video exceeded expectations, resonating well with Kristen and the target audience. Its engaging storytelling and professional production quality effectively conveyed MPCA’s commitment to providing exceptional financial services. The positive feedback received underscored its success in enhancing MPCA’s online presence and reinforcing its reputation as a trusted partner in accounting and financial management.