Shop Local Series

Century 21 Drive

The Project

Over four years, Bardsbridge Marketing partnered with Century 21 Drive to produce the Shop Local video series, an initiative to spotlight small businesses in the Lloydminster region. The project evolved significantly and garnered recognition, including an Ambassador Award from the Lloydminster Chamber of Commerce.

  • Created a compelling video series highlighting local businesses, showcasing their stories, products, and services.

  • Initiated during a challenging period with the onset of Covid-19, requiring adaptation to continue supporting local businesses.

  • Conducted in-depth interviews with entrepreneurs, capturing their passion and dedication to their craft.

  • Engaged the community through storytelling that resonated with local audiences.

  • Achieved remarkable viewership, engagement, and audience growth across digital platforms.

  • Received the Ambassador Award from the Lloydminster Chamber of Commerce for outstanding community contribution.

Behind The Scenes

From its inception just before the pandemic, the Shop Local series became a beacon of support for Lloydminster’s small businesses. We navigated challenges and pivoted strategies to maintain momentum and relevance during uncertain times. Meeting passionate entrepreneurs and sharing their stories was fulfilling and instrumental in fostering community spirit and resilience.

Final Project

The Shop Local video series became a cornerstone of Century 21 Drive’s community engagement strategy, generating enduring interest and positive feedback. The initiative promoted local businesses and strengthened Century 21 Drive’s brand as a champion of community support. With sustained viewership and ongoing inquiries, the project continues to resonate, leaving a lasting impact on businesses and viewers in the Lloydminster area.