Century 21 Drive Halloween

Century 21

The Project

Century 21 Drive, a longstanding client of Bardsbridge Marketing since 2019, engages us annually to craft innovative and engaging Halloween campaigns. Each project is designed to align seamlessly with the C21 Drive brand while infusing creativity and fun into their marketing efforts.

Over the years, we’ve produced a variety of Halloween-themed campaigns, including:

  • A haunted house walkthrough showcasing featured properties.

  • Property listings with hidden monsters, encouraging interactive engagement.

  • A city-wide zombie hunt, leveraging local landmarks.

  • A listing of an “actual” haunted house, blending real estate with Halloween intrigue.

  • A narrative video featuring a demon touring a property, adding a whimsical twist.

  • And more creative concepts that capture attention and spark community interest.

Behind The Scenes

Planning for each year’s Halloween project begins months in advance, ensuring ample time for detailed preparation. We value the close collaboration with Century 21 Drive, as it is their insights and understanding of their audience that guide our brainstorming and concept refinement. From drafting scripts and storyboards to coordinating makeup artists and additional video support, meticulous planning is crucial to executing these imaginative campaigns effectively. These projects are among the team’s favourites due to their blend of creativity, storytelling, and community engagement, and the collaborative process with Century 21 Drive is a key part of their success.

Final Project

The Halloween projects have consistently achieved their goal of enhancing Century 21 Drive’s social media presence and generating buzz leading into the holiday season. But their impact goes beyond marketing. These campaigns, whether they are simple photo shoots or full-scale film productions, have sparked community interest and engagement. They showcase our ability to innovate within brand guidelines and highlight our commitment to delivering impactful and memorable content that resonates with clients and their communities, making a real difference in the local community.