Century 21 Drive Christmas Carol Project

Century 21

The Project

In response to the challenges of the pandemic’s first year, Bardsbridge Marketing collaborated with Century 21 Drive on the Christmas Carol Project. This initiative aimed to uplift spirits and foster community connection through a collaborative virtual choir involving over 20 local entities and organizations.

  • Orchestrated a virtual choir project involving diverse community entities to record segments of a Christmas carol remotely.

  • Overcame logistical challenges by coordinating remote submissions and editing a cohesive final production.

  • Embraced the authentic charm of raw, unpolished recordings to enhance the project’s heartfelt nature.

  • Evolved production quality in subsequent years with in-studio recordings, elevating visual and audio appeal.

  • Generated significant viewership, engagement, and community interaction across social media platforms.

  • Enhanced Century 21 Drive’s brand as a community-minded real estate agency, fostering goodwill and positive sentiment.

Behind The Scenes

The Christmas Carol Project symbolized resilience and community spirit during uncertain times. We facilitated collaboration and creativity despite physical distancing, capturing the essence of unity and holiday cheer through digital platforms. The project’s evolution from remote recordings to studio sessions underscored our adaptability and commitment to delivering meaningful content.

Final Project

The Christmas Carol Project became a beloved tradition that brought joy and unity to the Lloydminster community. It boosted engagement and followership for Century 21 Drive and sparked conversations and smiles across the region. By harnessing the power of music and community collaboration, the project exemplified the enduring impact of creative storytelling and community-driven initiatives in digital marketing.